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In the era of trade wars, can Asia continue to maintain growth momentum? ADB releases latest expectations forecast

National University of Singapore Business School 2018-07-23

The Asian Development Bank (ADB for short) recently announced a supplementary report on the “2018 Asian Development Outlook”, which predicts that the Asian region’s economy will continue to maintain steady growth this year and next. ADB predicts that the growth rate of the Asia-Pacific region will reach 6% in 2018 and 5.9% in 2019, which is consistent with the forecast released in April.

The latest ADB report believes that the growth of Asian developing countries is expected to grow as expected. The report also shows the economic growth rates of the Asia-Pacific region and major economies. It is estimated that China’s GDP growth will be 6.6% and 6.4% in the next two years, India’s 7.3% and 7.6%, Vietnam’s 7.1% and 6.8%, Indonesia’s 5.2% and 5.3%, Singapore’s 3.1% and 2.9%, and the Pacific region They are 2.2% and 3.0%.

*Data from the supplementary report of the Asian Development Outlook published by the Asian Development Bank in July 2018

According to Reuters, a recent report issued by ADB mentioned that the overweight US trade protection measures and countermeasures by China and other countries will bring obvious economic downside risks. The latest forecast also takes into account the tariffs imposed on July 15 and stated that “the risk of the continued escalation of protectionism may hurt the confidence of consumers and businesses, and will also affect the growth prospects of developing Asian economies.

How the turbulence and adjustment of the international economy and trade will affect Asian economic growth and industrial structure is not only a difficult problem facing governments around the world but also a major test for many companies seeking to expand overseas markets.

In fact, more and more international companies favor Asia, and more of them have high hopes for the vigorous development of the Asian market, which has 45% of the world’s population, which also means huge consumption potential. Especially in recent years, the Southeast Asian market has become “a must-named place for military strategists.” Whether it is the relocation of the traditional manufacturing industry or the investment and acquisition of international technology giants, they have injected new vitality into the development of Southeast Asian countries.

The Southeast Asian market continues to be popular and is listed by many companies as the first step to enter the international market. However, for ambitious companies, the multi-economy of ASEAN (ASEAN) is full of hope and danger.

In this uncertain era, Singapore shoulders the important task of ASEAN’s rotating chairmanship, not only to undertake the internal coordination of the 10 ASEAN countries but also to promote win-win cooperation with countries outside the region.

As we all know, Singapore is the most developed country in Southeast Asia. Although small in size, Singapore has the best business environment, the most stable financial system, the most complete legal protection, and the most diverse social culture. As the most important international metropolis in the world, Singapore can rival New York, London, Paris, Shanghai, Tokyo and Hong Kong.

Located in the Strait of Malacca, the only route for shipping and trade in Southeast Asia, Singapore has become a core hub connecting important markets such as ASEAN, China, India, and Australia. At present, Singapore has more than 26,000 multinational companies setting up regional headquarters in Singapore. From here, you will have the opportunity to explore the market potential of major Asian countries such as China and India, and to understand the business environment of Southeast Asian emerging economies such as Vietnam and Indonesia. At the same time, you can also experience the benefits of well-known companies in developed countries such as Japan and Australia. The vitality of the entire region.

In order to make further use of its unique resource advantages, the National University of Singapore Business School provides Asian immersion EMBA degree courses for founders, executives, and corporate managers of various countries with promotion potential. Use international thinking and Asian perspective to deeply analyze the commercial development and business strategies of major Asian economies.

As the first business school in Asia to offer EMBA degree courses, the EMBA English course of the National University of Singapore adopts a mobile classroom teaching method, and carries out in-depth teaching and including business visits in seven Asia-Pacific cities.







Original Article by  Li Ruiwu & Chu Junhong National University of Singapore Business School 2019-11-18

Included in topics

#Shared Office Series7



If measured by “fame and fortune”, WeWork founder Neumann is a successful entrepreneur.

Recently, not only has he received nearly 1.7 billion US dollars in rewards, his name and the WeWork brand he created have also become “famous” worldwide.

WeWork founder Adam Neumann (Adam Neumann)


There are roughly three goals for entrepreneurs, exit before listing, exit after listing, and build a century-old enterprise. Judging from the fact that Neumann realized his equity of 700 million US dollars before submitting the IPO application, he did not leave the market sadly, but chose the first option wisely based on his accurate judgment of “time, place, and people.”

Could it be that he took advantage of Sun Zhengyi’s madness?

About the Author

Li Ruiwu

National University of Singapore Business School

Chinese EMBA Class 21

Founder and CEO of O2Work

About the Author

Chu Junhong

National University of Singapore Business School

Associate Professor of Marketing

Academic Director of the Master of Marketing Analysis and Decision

Research fields: management channels, e-commerce, network effects, retail competition, etc.

“Smart” disciple and godfather “Take Up the Offer”


SoftBank CEO Sun Zhengyi clearly admitted in the 2019-2020 interim financial report analysis meeting: He has made a mistake in his investment judgment on WeWork and is reflecting on it. “Crazy Godfather” Sun Zhengyi seems to have lost to his disciple Neumann, Neumann who seems crazier than Sun Zhengyi succeeded in retiring, while Godfather Sun Zhengyi became the hero to become the “receiver”.

Softbank and the Vision Fund already own as much as 80% of WeWork. Of course, SoftBank CEO Sun Zhengyi is helpless and at the same time made a wise choice to take over WeWork.

Sun Zhengyi, founder of SoftBank, recently reflected on the negligence of WeWork corporate governance and supervision, and the US$5 billion “acceptance” of WeWork caused SoftBank to show its first quarterly loss in 14 years.


As Sun Zhengyi said, although he is deeply regretful, his strategy and vision have not changed. If SoftBank fails to come up with an appropriate rescue plan in a critical moment, it will cause panic for the owners and tenants, and the cash flow will be fry up in 11months.

At that time, if there were delays in the payment of employee salaries, property rents and supplier payments, and the brand reputation established for many years fell to a negative value, then any visionaries would become a bubble.

The disaster of extinction will become evident.

Objectively speaking, SoftBank CEO Zhengyi Sun and WeWork founder Neumann have played an extremely important role in the global promotion of the coworking industry format. It is they who have made all kinds of enterprises quickly realize the economics and benefits of shared office space. convenience and community value.

It was Neumann who keenly discovered that members who move into coworking spaces urgently need professional and commercial resources, and created the concept and model of office communities; it was Neumann who created an open office space with a public area larger than that of an independent room. Office scene, and discovered the importance of the internal staircase to the community atmosphere; it was Neumann who made Sun Zhengyi realize the huge market potential of the coworking space industry model, and invested more than 8 billion US dollars in two years; it was Neumann’s passion And madness, it is also Sun Zhengyi’s conceit and madness that enabled WeWork to reach 847 spaces in 125 cities around the world in just three years.

After rigorous investigation and analysis, IWG, the originator of the service office with craftsman spirit, also created the coworking office brand SPACES, and the number of coworking spaces in operation has reached nearly 300.

With pioneers exploring the way, more companies and individuals have realized the potential market of coworking space concept. Various types of shared office brands is also springing up, and a hundred flowers have blossomed and a hundred schools of thought contend. This is enough to prove that Neumann and Sun Zhengyi’s judgment on the trend of the coworking space offices market is not only correct, but also possess far insights.

But being a entrepreneur is alike being a human, true successful means you are living healthily. Any ideas and practices that seek quick success will ultimately backfire.

By Staking a claim to territory in fast expansion indicates you are the winner?


On October 15th, WeWork discovered high concentrations of formaldehyde in about 2,300 public telephone booths in 223 shared office spaces in the United States and Canada. This is caused by fast expansion and the negligence of the company corporation disaster. Although it was decisively closed later, it had already caused adverse effects.

Toyota’s rapid expansion of production and neglect of quality control has brought about the painful lesson of the global recall of 7.43 million vehicles. The CEO of the Toyota family publicly apologized to the world. Starbucks Coffee’s rapid opening of stores and neglect of employee training and customer experience have caused the stock price to fall by nearly 50%, and founder Schultz can only go back into battle.

Cases from all walks of life, and so on, tell us that the development of enterprises is not only driven by huge amounts of capital. Funds can be injected at a time of 1 billion US dollars, 2 billion US dollars, or even 10 billion US dollars, but the culture, brand, and team building , It will take 10, 20, 50 years or even longer to build the operation management system.

All of this requires a team of people with unified values, goals and professional capabilities to achieve it. It is them who implement quality control, it is them who finds fatal problems in the subtleties, and it is them who promote the steady growth of the company, not just large amount of capital.

Alcohol and money can only stimulate madness and insanity, they can never stimulate passion and ideals. Without ideals, or empty ideals, it is difficult to support corporate culture, and it is difficult to unite a team without corporate culture. The team not only needs culture to cohere, but also needs continuous improvement of professional ability to win over customers and generate profits.

Is there a future for coworking/shared office space?

The situation of WeWork undoubtedly reminds fellow same industry operators that they need to think carefully: What is the essence of coworking/shared office? Who are the customers? What does the customer need? How to meet customer needs? In this way, we can systematically sort out what to retain, what to exclude, and how to optimize the retention of our clients?

What industry a company belongs to is often identified based on the nature of the products and services it provides, rather than the products and services it uses. The intelligence of Japan’s TOTO toilet seat is almost abnormal, but TOTO still belongs to the traditional sanitary hardware industry. No matter what scientific and technological methods are used and what kind of intelligent platform is created, the essence of coworking/shared office space is still to provide office space leasing and cooperation services.

Office models range from traditional offices, home office, Starbucks’ third space to IWG’s serviced office and WeWork’s coworking office space. Why has home office not become the mainstream? Why has Starbucks, which provides free WIFI and is equipped with charging ports, become a business space?

Now that 5G has arrived, why is the coworking office space becoming more and more popular? In fact, no matter what kind of office models, in its essence, it is the place where people work. “People-oriented” is the basic concept that office spaces services need to follow.

The first thing that a coworking/shared office space should pay attention to is whether the basic environment of the indoor space and office equipment and facilities are beneficial to the staff to work easily, efficiently and healthily. On this basis, it can provide business, financial, legal, etc. requirements for business operations as needed. Professional supporting services, as well as organizing community activities and creating a community atmosphere.

In fact, companies and individuals that needs office space are very different, which determines the form of coworking office space will also vary.

Is it to focus on market segmentation and create a theme space for a certain professional field or industry, or is it to provide open office space for large, medium and small enterprises in all walks of life regardless of industry format? Is it just to focus on office facilities and equipment, or to create an eco-friendly coworking/shared office space based on people’s physical and mental health?

Additionally, as a coworking office space where the public gathers, what public services are provided? All these require careful consideration of each coworking/shared office space.

Coworking office space is a place where people work. It is neither a coffee shop nor a bar, nor a gym or a kindergarten. Infinitely amplifying personalized needs that are not related to work to attract customers will only distort and harm the space itself and the structures of the business.

At the same time, although coworking/shared office space is a new term, not all “fashionable” terms can be linked to it, and not all “fashionable” can add colour to coworking/shared office. Don’t make any falsehoods. Adhering to the fundamentals, putting people first, and creating tangible value for customers, the coworking/shared office space will have richer value.

At present, WeWork has signed a property lease contract that locks in more than 47 billion U.S. dollars in irrevocable rent payable, which has not been included in the space decoration, maintenance costs and various changes in operation costs, but based on its 4th quarter 2018-2019 Judging from the operating income of US$3 billion in the third quarter of 2009, it is impossible to judge when it will be profitable.

In the trend that future economic expectations are still weak, this is sign is very dangerous. To this end, the chairman appointed by Sun Zhengyi began governance and rectification, organizational restructuring, management adjustments, layoffs, closing down the loss space, selling off business sectors not related to the main business, and disposing of unnecessary assets such as Gulfstream business jets in an effort to expedite Compress cash outflows and sort out a profit model.

However, long-term property lease contracts with high labour costs and high rents, high renovation costs, and high-cost free service adjustments are closely related to the property contract period, renovation life and customer leases, and have strong inertia. There is still a long way to go to solve the problem fundamentally.

If you don’t want to develop steadily, it will be difficult to advance and retreat freely. Shared office has huge market potential, but it has entered a reshuffle period. Brand operators need to calm down, keep their feet on the ground, and make long-term discussions.

Text: Li Ruiwu (NUS Chinese EMBA 21 class, O2Work founder and CEO), Chu Junhong (Associate Professor, National University of Singapore Business School)





    Ecological Coworking Space Office In the Post Pandemic Era

    Original Article By:

    Dr Chen Zhong

    Chief Scientific Officer

    International Institute of Mgrass Ecology

    #Comes Back#

    With the effective control of the new COVID19 pandemic and the active cooperation of the people, the current pandemic growth slowed down, community transmission gradually disappeared, unfolding Phase 3 is just around the corner. In the process of social and economic reconstruction and the steady and orderly return of enterprises to work and production, more and more office workers have returned back to the office environment.

    Although many employees working from home thought it was quite feasible during the pandemic outbreak. But after a few months of working entirely remotely, the novelty wears off and the lack of social interactions plummets, most people want to go back to the office. And this pandemic outbreak has made more and more people realized health is very important, green ecology office environment has become the first choice in people’s minds.

    Picture above shows O2Work front reception area at Income@Raffles Place

    Indoor Air Quality

    Indoor Air Quality in Office Environment is an Important Determinant of Workplace Health Index.

    Because of the tropical humidity and hot climate in Singapore, people rely heavily on air-conditioning system and mechanical ventilation to maintain the comfortable temperature of indoor closed environment. There forth a series of health problems caused by indoor closed environment also follow. When indoor air pollutants continue to accumulate, indoor air quality problems become increasingly severe.

    Poor air quality in indoor air-conditioning environment can have a profound impact on the comfortable zone and potential health problems. Some unpleasant symptoms caused by poor air quality include dizziness, nausea, cough, fatigue, headache, nasal irritation and skin irritation etc., which are generally referred to as morbid architecture syndrome. Therefore, maintaining good indoor air quality is crucial to the physical and mental health of indoor employees.


    In addition, in crowded indoor office conditions, a variety of respiratory viruses are easy to spread and cause acute respiratory diseases. Most of the pathogens of acute respiratory diseases are transmitted mainly by droplets but some can also be transmitted by contact and close range of transmission of aerosols of different sizes.


    The pathogenic viruses that causes acute respiratory diseases include rhinovirus, severe acute respiratory syndrome(SARS) associated coronavirus(such as COVID ) and influenza virus. And the new coronavirus of 2019 is the number one public health threat in the office environment.

    This picture is O2Work Hot-desk area.


    How to Work More Healthier and More Efficiently in a Post Pandemic Era 

    As a high-tech research institution specializing in urban ecological issues, Mgrass International Ecological Research Institute has developed a series of intelligent ecological technologies tailored to achieve green office and ecological office through unremitting scientific research and practical exploration, developed by strategic partner O2WORK Practical and feasible ecological butler solutions create an environment-friendly office space for you, highlighting the company’s exclusive green ecological business card.


    O2WORK adopts the scientific demonstration of the Mgrass International Ecological Research Institute, adhering to the indoor environment design tenet of “people-oriented, ecology first”, organically place the green spirits of nature in the indoor office space, and rationally exert their inherent ecological functions.


    With the establishment of plant communities as the core, it is equipped with a complete ecosystem: plants are producers of natural resources, environmental regulators, pollution filters, and carbon storage. In photosynthesis driven by light energy, plants produce oxygen, remove carbon dioxide, filter harmful virus particles, maintain humidity, and reduce ambient temperature; plants also provide aesthetic posture and microclimate benefits. Utilizing omnipotent tropical green plants, the Mgrass International Ecological Research Institute is developing a series of intelligent ecological screens, which can significantly improve indoor air quality, green working environment, and promote health.

    Picture above shows the O2Work Income@Raffles Level 12 leisure area

    Picture above shows O2Work Income@Raffles Level 12 event space venue

    The foundation of great health is the health of the environment. In the post-pandemic era, invest more in health and choose a greener ecological office space!


    Want to know more? Welcome to visit O2WORK’s environmentally friendly co-working spaces at ODEON TOWERS and INCOME@RAFFLES.

    Where does the coworking space come from and where does it go? 

    Original Article: Mr Robert Li Ruiwu, Professor Chu Junhong, National University of Singapore Business School 

    Before the Industrial Revolution, the first administrative buildings appeared to manage state affairs. Uffizi Gallery, the oldest office in history is nearly 500 years old. 

    The appearance of the Uffizi Art Museum in Italy 

    Between the Year 1760 to 1840, the first industrial revolution to promote labor from a small workshop“ to produce a more focused big factory andpeople began to go out to work. 

    In the early 19th century, telephones, telegraphs, typewriters, and public electricity were born and innovatedwhich brought about the first change in the modern office in the United States.  

    At the beginning of 1940chemical synthetic materials that are easy to shape, rich in color, and low in price have been increasingly used in interior decoration. VOC and other volatile organic compound pollution have become more and more common, which is more harmful to closed office rooms. 

    After World War II, a more casual office layout became popular in Europe. People can walk around, chat, and use screens and green plants to separate private spaces. This kind of design called office landscape“ has become popular. 

    In 1968designer Robert Propst redesign the “ office landscape“ based on the design of a cubicle, which fully demonstrated its position within the company, grade, reflecting the effective management and control of consciousness, which until today is still the mainstream design. Blocks of partitions not only limit the physical and mental freedom of employees but also block communication and collaboration between departments. 

    In 1973, former NASA engineer Jack Nillesproposed that telecommuting is an innovative way to solve the problems of urban expansion, traffic congestion, and lack of non-renewable resources. At this time, telecommuting refers to working at home, and today’s telecommuting refers to working in spaces outside the office, including residences, coffee shops, and shared office spaces. 

    With the advent of the digital age and the widespread coverage of networks and communication signals, there are more than 3 billion netizens in the world, and home office work has not taken the world by storm. With the widespread use of WIFI, Starbucks and IWG (formerly REGUS) are expanding rapidly around the world. Why? Because people are social animals, they need to stay with people, even strangers. 

    In 1987Howard Schultz bought Starbucks shop, bakery factories, and its branding.He believes the core values of Starbucks which is the third space meaning Starbucks not only provides customers with a place to drink coffee but also gives spiritual enjoyment and satisfaction while making people feel fun in this atmosphere and thus winning the trust of customers. 

    In 1989, the originator of serviced office operators was born in Belgium – IWG. At present, it has launched shared office brand SPACES. Some serviced office spaces will be closed after the contract expires. Members are invited to settle in the new shared office space. 

    In 2009, WeWork, the originator of a shared office, was born in New York USA. Its community concept and community activity model was a breakthrough in-office functions. 

    Today, although Weworkis in financial woes, however under Neumann’s crazy promoting of the shared office model, it has become a common practice. Freelancers, innovative entrepreneurs, small and medium enterprises, and multinational companies have all realized and experienced the flexibility, economical, and community value of the shared office.

    Choosing a shared office can not only save time, effort, and money in the process of property screening, decoration, and use, but also reduce logistics staff. 

    At present, the shared office market has entered a bottleneck period, and it is difficult to follow the trend and simple imitation. The cruel survival of the fittest has caused operators to reflect on the nature of the format of the shared office? What kind of office environment do various companies and organizations need?

    No matter what kind of setting is an office, its essence is  always the place where people work. 

    For a long time, the person“ here refers to the boss. That is, the location of the office, renovation, functional configuration, etc. are all determined by the boss, and then the boss appoints a trustworthy person to be responsible for the renovation project, and in the end, it is often done by someone not professional. It is hard for people to do something that is difficult to do well and it is difficult to have the opportunity to do it again, one can imagine what the result will be. 

    It will become a trend to entrust the office site selection, design, decoration, and environmental ecological optimization to professional companies, and enjoy the convenience of just carrying a bag and check in to work in a relaxed, comfortable and healthy environment. 

    Of course, different cultural backgrounds, different ages, different industries, and occupations have different requirements and preferences for the office environment. The traditional office needs to continuously optimize the indoor environment, but the situation of having an unoptimized air indoor environment will still exist for a long time down the road.  

    To a coworking space, person” refers to every professional freelancer and every innovative entrepreneur who chooses their own work stations.The bosses of SME(Small Medium Enterprise) will also undergo the choosing of office spaces and workstations selections with their partners and employees together. For huge multinational companies that choose coworking space as their service providers, they tend to cancel their own private office rooms or workstations. What they just need is the flexibility of using meeting rooms and phone booths.  

    The “ person “ here refers to almost every member. Not only do they have the right to choose space, but they can also choose which office to sit in, sit out of the officesit in a shared workstation or leisure area and they can also choose to sit or stand. 

    What is most important to most people? Of course, it is a person’s health! 

    A high-end office should be an indoor environment that is beneficial to people’s physical and mental health, not just high-end luxury renovation. The exterior beauty is necessary, but it must be based on the physical and mental health of people. 

    How can we create an indoor environment that is beneficial to people’s physical and mental health? Some coworking companies have already carried out active explorations. 

    For example, the air quality in the indoor environment is very important. The dust, microorganisms, oxygen enrichment, and humidity in the air are all related to plants. 

    Build a suitable plant community indoors, and customize ecological products and ecological equipment to create an ecological optimization system, absorb carbon dioxide, ionizing radiation, absorb dust, microorganisms, degrade organic pollutants, and release negative oxygen known as air vitamins“ Ions, purifies the air and regulates temperature and humidity. 

    At the same time, natural light is also essential, not only for plants but also for people. Sunlight not only makes the human body form vitamin D, calcium, etc., but more importantly, it makes people cheerful, avoids depression, reduces the risk of dementia, can also regulate the biological clock, strengthen the immune system, and disinfect.

    In order to solve the problem of VOC pollution, all renovations, materials, and furniture must use green label certified products. 

    The coworking space must be the place for work. Although it is necessary to take into consideration of the lifestyle needs of members, to be equipped with coffee machines, tea, fresh juice, and other healthy drinks, nuts and dried fruits, healthy food, table tennis table, table football, and other leisure facilities. However, a co-working space must not be a gym or a casino, or a cafe or bar. Co-working space must not be made unlike of office settings, the practice of grandstanding is difficult to sustain. 

    At present, various forms of coworking office space are still in rudiments, and operators need to use their respective advantages to continuously optimize and upgrade according to market and customers’ needs. 

    However, it is always necessary to design, decorate, and configure functions closely around the nature of the “place where people work”. Otherwise, it will be neglecting the fundamentals and concentrate on details causing things to turn out contrary to the way one wishes. 

    Starbucks is testing the industry of shared office/Coworking space. Are the small giants in the industry afraid?

    Original by Li Ruiwu, Chu Junhong, National University of Singapore Business School

    More than a month ago, an article titled “Starbucks’ first paid office cafe is here, WeWork  is trembling”, this article caught my eye. Is Starbucks also going to enter the shared office industry? I happily read it three times and found out that Starbucks is providing precise services for business customers.

    It’s not so much an offensive move but defensive, because the free coffee in Co-working spaces has taken away many of Starbucks customers.

    On 23rd March, Starbucks in Japan Tokyo Shinagawa Takanawa subway station launched the ”  SMART LOUNGE” concept store, which offers: window for a single person seating area, private balcony, private boxes and Hot desks, this is simply the scene and configuration of the shared office space .

    < < Swipe to the left to view the next picture >>

    ▲ In March 2020 , Starbucks launched the “SMART LOUNGE” concept store in Tokyo, Japan to test the industry of shared office space ( data picture )

    It seems that Starbucks has launched a battle to target business people with shared/coworking office space.

    What kind of love/hate relationship does Starbucks and shared offices/ coworking spaces have? Let’s start with the evolution of the Internet and the office.

    About Author:

    Mr Robert Li Rui Wu

    National University of Singapore Business School Institute

    Chinese EMBA-21 Class

    Founder and CEO of O2Work

    Chu Jun Hung

    National University of Singapore Business School Institute

    Department of Marketing Associate granted

    Marketing Analysis and Decision Master Shi

    Course Academic Director

    Research fields: Management Channels, E-Commerce, Network Effects, Retail Competition, etc.


    The commercial application of the Internet began with highly standardized books and audio-visual products, which disrupted the retail industry and gave birth to new business giants such as Alibaba,, and Amazon. Since then, people have believed that the Internet will be unprofitable and will disrupt all industries, including the office leasing industry.

    Is it really going to happen?


    2C vs 2B

    First of all, the retail industry is a 2C format, and its business path is: consumer goods producers – large wholesalers – small and medium traders – large shopping malls / supermarkets / convenience stores – consumers.

    With overcapacity and increased in competition, large wholesalers, small and medium-sized traders, and large supermarkets are afraid to stock up the inventory because afraid that their stocks does not sell and thus making losses ; on the other hand, they are unwilling to prepay for goods from manufacturers and cannot afford the costs. For manufacturers, receivables are losses. At the same time, manufacturers do not dare to hoard raw materials and products, hoping to time production according to orders. The entire supply chain does not function smoothly, and all parties have a hard time.

    With the application of the Internet and its technology and the logistics of the last mile industry in the city has been opened up. Many manufacturers can achieve on-demand production, delivering products directly to supermarkets, convenience stores or consumers. E-commerce platforms have subverted and integrated the supply chain of consumer goods, compressed intermediate links, and benefited the interests of producers and consumers.

    The Internet has also opened up the entire upstream and downstream of coffee production, circulation and consumption, making Starbucks a platform that provides unique consumer products and lifestyle services. It not only directly connects coffee bean plantations and bean farmers, to roasting and processing plants and food factories, but also establishes a global logistics distribution network and a global member network, and opens directly-operated stores around the world to serve every store and Takeaway customers.

    Drinking a cup of coffee and spending some time in a Starbucks coffee shop has become a way of life.

    The office leasing industry is a 2B format. Even if a large number of freelancers and individual entrepreneurs emerge (they are actually more like sole proprietorships) , the office is still not an impulsive consumer goods, and the main users of office space  are from all walks of life. Industries, enterprises of different sizes and various government and non-governmental organizations.

    The business path of office leasing is: property owners – property leasing brokers / real estate agents – shared/coworking office space operators – tenants . The popularization of the Internet and mobile Internet applications has greatly accelerated the transmission and dissemination of property rental and sales information, effectively resolved information asymmetry, and shortened the vacant period of properties.

    At the same time, due to the wide application of the Internet in the office, the infrastructure configuration of the office has been changed, and emerging office scenarios such as serviced office and shared office have emerged.


    The iterative upgrade of the Internet and the widespread promotion of laptops and smart phones have an impact on the office leasing industry not to eliminate the intermediate links of its industrial chain, but to create new customer needs and extend the business negotiations and other affairs originally carried out in the office. Arriving in hotel rooms and lobbies, airport lounge areas and cabin seats, high-speed rail seats, fast food restaurants, coffee shops, this may be unique to the new era of digital economy.

    As the saying goes: I destroyed you, but it has nothing to do with me .

    “The Third Space”

    Due to the promotion and application of mobile Internet and WIFI , Starbucks has created a ” third space ” , that is, for office workers, it is a third space outside of residences and offices, and for students, it is a third space outside of residences and classrooms. , Is a decent, warm and comfortable place for everyone .

    Suddenly at one point of time, there were almost two kinds of customers in Starbucks coffee shops, students with thick textbooks, computers and a large cups of drinks, and business people with computers, mobile phones, thick business card holders and a cup of coffee .

    Despite this, Starbucks coffee is still a lifestyle service business. Based on espresso coffee, it has developed a variety of drinks and foods, and it sells fruits, dried fruits, coffee utensils, water bottles and cups, and some Starbucks brand accessories, etc. It is similar to the convenience store in Japan’s fourth consumer era, and has become a small living community of ” leisure, gathering, learning, and meeting “.

    “New Scene of Office Space”

    Nowadays many shared/coworking space borrowed the idea of Starbucks’s store design. Some coworkings space’s cafes have baristas preparing coffee for their customers/members, while others have launched self-service freshly grounded coffee beans coffee, all provided for free.

    The furniture category and layout in the shared office space are exactly the same as those of Starbucks coffee shops, mainly the sofa area, high table area, square or long table area, and deck area. Members especially like the deck area. Business people who used to have business meetings in Starbucks coffee shops have returned to coworking office spaces.

    Because the public sharing space area of ​​coworking office space is often larger than that of Starbucks coffee shop, the view outside the window is better, the business atmosphere and office facilities are more professional and complete. Such scenes and functions not only meet office needs to the utmost extent, but are also more attractive to students’ choice of space for self-study and various trainings.

    As we are in office service providers form, coworking space office provides members with comprehensive and complete office hardware. At the same time, it also creates an open public area similar to the Starbucks third space. Some coworking space operators even provide free beer and pastries.

    ▲ The shared office space in Singapore’s central business district can achieve the same office environment as a Starbucks coffee shop (O2Work picture)

    Facing with more and more members, not only we provide professional finance, taxation, legal affairs, investment, marketing guidance and services, but we also start to pay attention to the lifestyle needs of members. Youke Workshop, a Chinese co-working brand, is already promoting a corporate welfare program and an e-commerce platform for members.

    In fact, this may be an inevitable trend in the development of social and economic life. Urbanization is another feat of mankind following industrialization, but the biggest problem in modern cities is transportation. As the Internet is getting faster and faster, people can no longer bear the wasting time commuting.

    Therefore, nowadays is not like the only way to be productive is you has to be in the office, but when we are at different times choose a suitable place nearby to complete different work content. These suitable places not only include various coworking office spaces like WeWork and O2Work, but also various stores like Starbucks Coffee cafes.

    The business community value of coworking office space is becoming more and more prominent, and the living community function of Starbucks coffee shop is improving so much more. Each has its own characteristics but learns from each other, interacts and learns and integrates with each other, and jointly meets the work and life needs of urban white-collar workers and perhaps it will be the future trend.


    Article By: Mr Robert Li RuiWu  (O2Work Founder and CEO, National University of Singapore Chinese Business School EMBA-21 class ) , Chu Jun Hung ( Associate professor of Marketing at the National University of Singapore Business School)

    *The views in this article do not represent the institutional views of the National University of Singapore Business School




    Singapore O2WORK shared office Space, waiting for you in the thick greenery~

    WeChat IDo2work

    O2WORK takes “Indoor Environment Ecological Majordomo” as its mission, in order to make the indoor environment more ecological and better physical and mental health for people. O2WORK operates an environmentally-friendly co-working space, and provides your office with indoor environment plant community establishment and maintenance services, and indoor environment ecological design & ecological optimization one-stop service.

    O2WORK adheres to the concept of “people-oriented, physical and mental health oriented”. While ensuring complete and professional office facilities, O2WORK turns the working environment of employees into an interesting, comfortable and cozy ecological scene. It not only provides creative and trendy coworking space for enthusiastic freelancers and entrepreneurs but also creates a green, natural, relaxing and healthy ecosphere for enterprises of all trades and sizes.


    An eco-friendly co-working space, dedicated just for you

    No O2WORK LOGO on the entrance, front desk or Pantry.

    Plants were designed and placed at the reception desk, and red lily flowers were printed on the water cups

    ◆ ◆ ◆ ◆Ecological community, rich in oxygen and energy◆◆◆ 

    Tested by the authorized organization designated by BCA, the VOC value of 15 test points in the ODEON TOWERS space was all lower than 100 PPB. On March 25, 2020, BCA presented the GREEN MARK [GOLDPLUS] to O2WORK’s ODEON TOWERS.

    O2WORK will provide each member with unique plant seeds and tissue culture seedlings, wishing these seeds and tissue culture seedlings with strong vitality can be as vigorous and grow together with you and your enterprise!

    ◆ ◆ ◆ ◆ECOLOGICAL DESIGN CONCEPT◆ ◆ ◆ ◆O2WORKWorking in O2WORKEvery day is an energetic day

    To be good for your health, O2WORK strives for excellence in the selection of decoration materials and strives to be green and eco-friendly. For example, the composite wooden board meets E0 standard, certificated eco-friendly products are used for carpet, vinyl floor, carpet glue, wall paints, etc. The chair is selected from STEELCASE, a famous brand which has been adhering to the concept of health of furniture, environment and people for hundreds of years.

    In addition, O2WORK is equipped with the RAINBOW, a high-tech vacuum cleaner that can act as an air purifier. It can absorb dust particles below PM0.3 in the air and purify the air concurrently. O2WORK is also equipped with steamers which can release 150 ℃ high-temperature steam, and can kill more than 99% of the carpet mites, virus and bacteria, so to ensure you work in a clean environment healthy.


    O2WORK organizes various community activities, such as entrepreneurship sharing, product launch, lectures, health talks, yoga classes, education and training, and TV series filming…

    Ecology is decent, health is wealth

    O2WORK space rental singapore

    We sincerely invite you to visit the space

    Free Trial

    Enjoy 1-hour usage of the conference room for free for the first experience

    +65 69099492;+65 98694753;



    331 North Bridge Road, Level 22& 23, Odeon Towers, Singapore 188720

    WeWork’s prospectus is like a blockbuster, causing huge waves in the US and global capital markets. In just over a month, WeWork has become a hot topic of global public comments and discussions. Various media have repeatedly reported the news, questioning with doubts and comments, and the “pride of the sky” has become a “street mouse.”

    From the evaluation logic of WeWork to the review of Softbank’s investment strategy, from WeWork’s corporate governing structure to whether the directors who represent the interests of investors is responsible,  what exactly is the coworking spaces industry? Is it a bubble blown up by a capital predator? Or is it a real estate leasing industry that has been played out? Is it the second landlord of the new era, or is it another unicorn? The astronomical capital injection is not just blood, but also adrenaline.

    Softbank CEO Sun Zheng felt that WeWork’s CEO, Neumann was crazy, so he chose to invest in WeWork. However, Sun Zheng warned that Neumann would be even more insane to grow revenue to hundreds of billions of dollars. As a result, WeWork’s format is more and more like Softbank. Thus, it becomes what it is today.

    WeWork was born under the background of a weak real estate market. Its original intention was to provide freelancers and start-ups individuals with decent and affordable office space.

    With comprehensive market research, Neumann found that freelancers and start-ups lack professional and commercial resources and gradually realized that coworking office space should be a community that can brainstorm and share resources, so WeWork began to organize various Community activities to help members get additional value-added services.

    He discovered that office space could serve as an incubation center for science and technology enterprises, and believed that it could share premium income by helping members grow and participate as an investor, which was a fantastic idea.

    Perhaps Softbank CEO Sun Zhengyi is optimistic about this because it can scale investment and incubate the “next Alibaba.” However, with the expansion of cross-border and the rapid increase in the number of spaces, Neumann found that there were not as many science and technology Start-ups, and most of the tenants were enterprises from all walks of life, like marketing departments of multinational organizations.

    As a result, WeWork made a strategic adjustment and began to customize the office space for more significant numbers of customers. However, when they found out that the property rent was a heavy burden, WeWork started to acquire the properties under their own to create new coworking space centers. From the perspective of the second landlord, such ideas and logic are correct.

    Just like a noodle restaurant owner with a unique recipe and entrepreneurial passion, he wants to make one of the world’s largest chain noodle franchise, and also attracts a considerable investment, but his reasons make his career fall short. We can’t ignore the quality of the noodle restaurant because of the boss’s problems, and we can’t refuse to eat noodles.

    A coworking space operator is just the second landlord. It is a capital predator who try to exaggerate it a technology star. Hot pot has existed for more than 1,700 years. HAIDILAO made a smart restaurant in Beijing last year, implementing technology and smart tablets. Does it mean it isn’t hot pot? The speed of China’s high-speed rail has reached the speed of the plane’s take-off. Does it mean its not a train but an airplane?

    The second landlord concept has been around for more than 100 years. However, just as all the traditional office operators are continually upgrading and changing to keep up with the times and technology, the second landlord is also improving towards The internet era… Different from the traditional landlord, the coworking space industry has unique market value and social value.

    Is there a future for Coworking space?

    Coworking space operators have created and boost value for commercial property owners. Since 2010, the growth period of the coworking space business is just a period of weakness in commercial real estate. Coworking office space not only fills up the vacant area of ​​a large number of commercial real estate but also increase the rentals price of these.

    The area of ​​all coworking space in Singapore has increased from 1.2 million square feet in 2015 to 3.7 million square feet. Since the beginning of the fourth quarter of 2017, property rents in the CBD area have increased by more than 20%.

    Since the number of office members of a coworking space is generally higher than that of traditional offices, coworking spaces properties often provide services such as shopping, catering, entertainment, etc. Coworking spaces also bring a large number of daily consumer traffic to the property itself. As a lease period for a coworking space is generally more than five years, which plays a crucial role in stabilizing property rent.

    At the same time, to further expand and increase functionality, some operators are gradually placing coworking space offices with retail malls or hotels. Some owners are also planning to take advantage of existing real estate resources and create their coworking spaces brands. It could be said that the emergence of coworking spaces not only stabilizes the rental market but also provides owners with more choices of property use. 

    Coworking space solves the efforts and hassles of selecting a location, designing, decorating, screening of renovation materials, furniture procurement and maintenance, water and electricity set up any utility payments as it enables tenants to be able to avoid the cumbersome and time-consuming matters but achieves the convenience of ready move in, flexible lease period and significantly helps to reduce the costs associated with office set up.  

    Public areas such as business community lounges, pantry areas, phone booths, and meetings rooms spaces cover more than 50% of the total office space, which is an unattainable enjoyment of traditional offices, which is loved by young people who grew up in the Internet age. Because of this, Google, Facebook, Microsoft, and other Internet giants offices are all design like a Coworking space.

    Nowadays, coworking space operators have converted public access spaces into commercial communities giving members/tenants extensive access to information, interaction, resource, and different channels of business opportunities.

    Coworking space indeed brings excellent social value as you can see for this instance, the lease term of a coworking space operator is generally more than five years while a traditional office space lease term is typically 12-24 months. Therefore in this aspect, the amount of waste from a renovation in a coworking space is reduced by at least two times compared with a traditional office, and the labor work required would also decrease accordingly. In this way, it not only saves resources, reduces environmental waste, but also helps those countries which generally rely on foreign workers such as Singapore to bring down the need for hiring foreign labor.

    On the other hand, a city’s real estate prices and property rents are too high to curb economic activity, and coworking space operators rent properties in large-area, long-term leases, enabling freelancers, science and technology companies, SMEs and Branches of large enterprise groups are able to stay in a pleasant environment and fully furnished office space at a low cost.

    In the early days, second-hand landlords rented out property without even dividing into a simple division to obtain the wholesale and retail balance in prices. After decades of improvements, the second-hand landlord has made progress in integrating the property, designs, and decorations and includes other productive and meaning resources to meet the needs customers. In this way, the introduction of the concepts of coworking space has opened up to broader and further developments in this industry.

    Today’s coworking space operators, such as WeWork and Regus, have not only professional designers, engineers, but also professional space optimization technicians, artists, and scientists working together to create a more efficient atmosphere and functionality for customers and Inspiring workspace.

    But this only opens a window for the advancement of office space. An excellent office space design is an organic integration of aesthetic design, functional design, and ecological design, all of which are indispensable. The aesthetic design focuses on the beauty of color, the technical design focuses on office space and function optimization, and ecological design focuses on the optimization of indoor light, air, sound, and other elements,  and builds indoor plant ecology to create a relaxed and healthy working environment.

    The current concepts or designs of aesthetic office space have shortcomings in the above three aspects, especially the ecological design, which has been seriously neglected for a long time. The number of people working in coworking spaces offices is often twice as large as traditional office space, and even higher, and the requirements for the ecological design of the office environment are also higher.

    The indoor working space is the indoor environment where the intensive office people stay in for a long time. The essence of office space is the place where people work. It is people-oriented, and people’s physical and mental health is the foundation! If you only pay attention to the luxurious materials, furniture, and equipment, and ignore the impact of the space on people’s physical and mental health, what will happen to the tenant´s health?

    Today, 5G has emerged. The Internet has become the basic configuration of office space like water and electricity. However, whether the indoor environment of this conducive to the physical and mental health of the dense population living in it has not been concerned, therefore, ecological design and optimization for the indoor environment of office space will be the focus of highlighting the connotation of science and technology.

    After all, shared office space is an indoor environment in which people work for a long time. Whether the environment is beneficial to the physical and mental health of the people directly affects the work efficiency and performance of the workers. Many companies give employees free coffee, tea, fruits, cakes or snacks, as well as adequate medical insurance, but do they pay enough attention to the office environment that affects their physical and mental health?

    From the perspective of this industry, the operating mode of coworking space is the second landlord, that is, renting in and renting out. Therefore, the rental income must be the primary business income. However, it is necessary to give full play to the value-added benefits of public space resources, facilities, equipment, and provide value-added services to tenants and members through community activities.

    In the United States, some bars, restaurants, and hotels rent unused space and facilities for certain times of the day as shared office space, which can maximize the utility of various real estate resources and gradually change the real estate industry to its benefit.

    As coworking space becomes a new trend in the property business, each operator is improving and innovating in different levels and angles. Although a coworking space operator is at most a corporate tenant, an enterprise is made up of different people, and different people will have a diverse variety of needs and requirements; thus, a coworking space should naturally be also equipped in a diverse variety of ways.

    Nowadays, coworking spaces are not only loved by freelancers and small and medium-sized enterprises but since 2018, many large Multinationals have realized the value of coworking space. Currently, the coworking space industry is still a booming industry, and the operators’ concepts and models should be diversified to meet the needs of different customers.

    With the growth of a new generation of entrepreneurs who are free-minded and open, the coworking space industry is bound to keep up the pace with the times and continue to grow.


    O2Work: Robert  LI

    NUS Business School Professor: Junhong CHU

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